Nike - Social Media Specialist
o Responsible for monitoring, engaging and inspiring Nike athletes and consumers around the world through various social media platforms.
o Act as the voice of the Nike brand to end consumers by providing key product insights and in-depth product analysis.
o Understand the Nike marketing strategy and help bring to life that vison through inspirational story-telling and engaging interaction in servicing the consumer.
o Provide management insights and recommendations related to key contact drivers, hot topics, products, athletes, website information, issues and trends to help drive engagement and top line revenue growth.
That Oregon Life - Social Media & Advertising Manager
That Oregon Life is a news and lifestyle website about Oregon with a reach of over 1.2 million per day. My duties are to produce/curate photo and video content for the website, and various social media channels (Facebook & Instagram) as well as run and manage ad campaigns across the social media platforms.
Guilt + Gossomer (Media Planning)
My team and I were assigned the task of putting together a media plan to help increase brand awareness for the Gilt + Gossamer woman's clothing boutique. We started out with a research period and got an understanding for the brand and the local market. We then used our assigned budget to put together an eight month long media plan which involved developing an online website as well as a number of online and print ad campaigns.
Willamalane Parks & Rec (Youth Basketball Campaign)
My group was assigned to the company Willamalane Parks & Rec District. Among many services they offer one thing they do is manage and operate the entire middle school sports programs within their district. Over the course of the three month internship program our group had to perform a series of tasks and services in an effort to help define and create solutions for the company’s marketing campaign specific to middle school sports.
